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Revolutionary Technology hits the Real Estate
Industry
and TechValley Homes Real Estate has it NOW
The online consumer is an extremely desirable audience for
modern home sellers. Internet savvy buyers have higher incomes
than their offline peers and spend more on home purchases.
Below are a few key statistics that demonstrate the importance
of this particular audience when marketing your home.
Introducing the 360° Virtual
Home Tour
A specialized photography company now manufactures the equipment
that allows homebuyers anywhere in the world to experience a
virtual "walk-through" of your home in a natural way,
zooming in on details. It's like being there. This is not the
same as having a few stills online, this is a whole new enchanting
experience!
We have acquired this technology to provide your with your
own unique virtual home tour and make it available to millions
of potential homebuyers -- 24 hours a day, seven days a week.
Plus, we can post your virtual tour in the MLS, making it
available for use by all real estate agents in the area. Take
a look at our listings with virtual tours now!
What does this mean to you?
Instead of viewing a still picture of your home's exterior,
buyers can now take virtual tours of your home, inside and
out, just by going on the Internet, day or night. That means
your home will get the benefit of maximum exposure to the
largest pool of qualified potential buyers, when it's most
convenient for them.
The Facts:
- In
the past year 66.9% of Americans used the Internet regularly
and almost half of them (31% of the American population
over 12) report going online every day. (AC Nielsen and
THE UCLA INTERNET REPORT)
- The
wealthiest Americans ($100,000+ annual income) are the largest
segment of the online population, with the average online
shopper earning $65,000 per year. (eMarketer and THE UCLA
INTERNET REPORT)
- Baby
Boomers and seniors are now the fastest growing segment
of the Internet population, representing 20% of online users.
(Media Metrix)
- Approximately
four in ten buyers now use the Internet to shop for their
next home, nearly an 18-fold increase in only four years.
(NAR)
- Three
out of ten consumers who are accessing the Internet are
in the market to buy a new property or have been in the
last six months. (NPD Group for Media Metrix)
- Seventy-seven
percent of homebuyers consider detailed property information
"extremely valuable." (NAR)
- Sixty-seven
percent of homebuyers believe using the Internet saves them
time in their home search. (NAR)
- According
to the NPD Group, property photos are considered extremely
or very important among almost all consumers (92 percent).
Therefore, enhancing online listings with multiple photos
and virtual tours is a smart move for REALTORS® and
their clients.
Bottom Line
There is nothing more powerful than a 360° Virtual Home
Tour when it comes to effectively marketing your home to a
wide audience of qualified, interested buyers. TechValley
Homes Real Estate provides this service free of charge
for all of our listings. Call us for the details and to
schedule your taping.
If you would like to find out more about the
TechValley Homes Real Estate marketing plan contact one of
our agents
or call us at 435-9944.
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